Bharat Kumar Reddy Karumuri

Bharat Kumar Reddy Karumuri is a data science and AI leader with 12+ years of experience turning complex data into production systems that move business outcomes—across healthcare, marketing analytics, and technology. His career reflects a consistent pattern: taking ambiguous, high-impact problem spaces (ROI optimization, clinical decision support, automation at scale, and AI-driven product development) and converting them into deployable analytics products backed by measurable performance and governance discipline.

Bharat’s technical foundation spans machine learning, deep learning, NLP, computer vision, and time-series modeling using Python, SQL, and R, with production experience across modern cloud and data platforms including AWS, Azure, GCP, Snowflake, BigQuery, and Databricks. His specialization in Marketing Mix Modeling (MMM), attribution analytics, segmentation, MLOps, and AI governance positions him to operate at the intersection of business strategy and rigorous modeling—where credibility depends on explainability, statistical soundness, and operational reliability. In recent work, he has expanded into generative AI—building LangChain/Vertex AI assistants, RAG pipelines for knowledge retrieval, and governance frameworks aligned to emerging regulatory expectations.

At General Motors, Bharat serves as a Senior Scientist in Marketing Applied Sciences, leading enterprise MMM programs that quantify channel impact and optimize large-scale media investment. His work blends econometric and Bayesian approaches (e.g., PyMC/StatsModels) with scalable data engineering patterns to operationalize MMM/MTA and unify attribution into standardized pipelines and dashboards used by marketing, planning, and finance stakeholders.

His record also includes high-velocity innovation in startup and consulting settings. At Deben Services, he delivered LLM-enabled automation pipelines that reduced manual processing time and improved retrieval accuracy, while also delivering EveryVoice, an AI-driven pediatric therapy platform, in compressed timelines and cost constraints—demonstrating an ability to build real products under delivery pressure. As a founding leader at Blabbing Inc., he partnered with co-founders on product vision and built the first-generation AI roadmap for survey and opinion-reporting platforms—creating end-to-end ML prototypes for unstructured survey insights and real-time LLM question generation pipelines with streaming inference.

Earlier roles show repeatable impact at scale: at Horizon Media, he led MMM and attribution work that improved client ROI and built a self-serve analytics platform adopted by 120+ users; at DIRECTV, he modernized marketing analytics reporting and drove revenue-lift strategies; and at Blue Cross Blue Shield Association, he modernized analytics infrastructure and delivered predictive risk stratification impacting resource allocation and clinical policy workflows. His roots in applied AI extend to computational R&D at Dow AgroSciences and to doctoral research in EEG-based epileptic brain dynamics—where he also co-founded EpiFocus LLC, secured seed funding for an MVP, and published peer-reviewed research.

Across all environments—enterprise, startup, healthcare, and marketing—Bharat’s professional identity is consistent: building AI systems that are statistically defensible, operationally robust, and governed responsibly, while mentoring teams and shaping cross-functional alignment from executives to engineers.